In-House Designer For
Tart Collections is a contemporary women's fashion line based in Concord, California, and I worked with their parent company, JD Fine & Company, as their in-house Digital Marketing Designer from early 2012 through April 2016. While there, I have worked on a wide variety of projects for the Tart Collections brand, including the design of the newest logo, previous iterations of the website, design of the seasonal lookbook/catalog, color-grading and editing of most videos, as well as the design of various marketing materials for use in both business-to-business and direct-to-consumer markets.
- Logo Re-Design
- Seasonal Lookbooks/Catalogs
- Promotional Videos
- Email Marketing
- Social Media Marketing
In 2013, Tart Collections seeked to revamp their logo with finer typography, and a stronger treatment of the linked T's. Initial direction was provided by the company owner, with design approval by the Digital Marketing Manager.
Product at Tart Collections is developed by season (Spring, Summer, Fall, Holiday, Resort), and a lookbook is designed and produced for each product launch. The lookbooks are primarily designed for B2B marketing. Starting with the Summer 2016 lookbook, the books are designed by me, with direction from the VP of Marketing, and photography by the company owner.
In addition to the seasonal lookbooks, I am also responsible for all editing (including color grading and sequencing) of nearly all promotional videos.
On the side of direct-to-consumer marketing, one of my largest roles is to provide designs for our email marketing campaigns. Email marketing has proven to be one of our most successful channels for ecommerce conversions.
Social Media Marketing
Along with our email campaigns, social media has also played a large role in our direct-to-consumer marketing. Many of Tart Collections' social media graphics were designed by me, with a few featured selects below.