In-House Designer For

Tart Collections

Tart Collections Resort 2015 Promotional Video

About

Tart Collections is a contemporary women's fashion line based in Concord, California, and I worked with their parent company, JD Fine & Company, as their in-house Digital Marketing Designer from early 2012 through April 2016. While there, I have worked on a wide variety of projects for the Tart Collections brand, including the design of the newest logo, previous iterations of the website, design of the seasonal lookbook/catalog, color-grading and editing of most videos, as well as the design of various marketing materials for use in both business-to-business and direct-to-consumer markets.

Featured Works

Logo Redesign

In 2013, Tart Collections seeked to revamp their logo with finer typography, and a stronger treatment of the linked T's. Initial direction was provided by the company owner, with design approval by the Digital Marketing Manager.

New Tart Collections Logo
New redesigned logo for Tart Collections
Previous Tart Collections Logo
Previous logo

Seasonal Lookbooks/Catalogs

Product at Tart Collections is developed by season (Spring, Summer, Fall, Holiday, Resort), and a lookbook is designed and produced for each product launch. The lookbooks are primarily designed for B2B marketing. Starting with the Summer 2016 lookbook, the books are designed by me, with direction from the VP of Marketing, and photography by the company owner.

Summer 2016 Lookbook

Promotional Videos

In addition to the seasonal lookbooks, I am also responsible for all editing (including color grading and sequencing) of nearly all promotional videos.

Brand Promotional Video
Tart x Galore Promotional Video
Fall 2013 Promotional Video

Email Marketing

On the side of direct-to-consumer marketing, one of my largest roles is to provide designs for our email marketing campaigns. Email marketing has proven to be one of our most successful channels for ecommerce conversions.


Social Media Marketing

Along with our email campaigns, social media has also played a large role in our direct-to-consumer marketing. Many of Tart Collections' social media graphics were designed by me, with a few featured selects below.

The Holiday Collection is here! See more at http://tart.ws/hol15out

Posted by TART Collections on Monday, November 2, 2015

See the top trending styles and shop our best sellers collection!http://tart.ws/summer-best-sellers

Posted by TART Collections on Friday, July 10, 2015

Brighten that morning with a smile! http://tart.ws/rory-jacket

Posted by TART Collections on Wednesday, January 15, 2014

Faux fur vests are a fall favorite! Check out this Style Tips post for some great ideas on how to wear them!SEE THE POST: http://tart.ws/faux-fur-vestsGET THE VEST: http://tart.ws/fb-kya-vest

Posted by TART Collections on Saturday, August 31, 2013